Archive for 'marketing your local business'

Brighton Dining

I was reading a “Local Detroit” magazine the other day and came across a very interesting ad. I could hardly wait to get home and check out the website.

What a Concept!

I have been racking my brain trying to use the concept and apply it to the small town where I live.
The website is     BrightonDining.com
Brighton, Michigan is located where 23 and 96 cross. Brighton Dining is made up of 11 family owned and operated restaurants. All of the restaurants are located within walking distance of each other. They all offer a very diverse cuisine. Looking at the menus it would be hard for me to choose which one to dine at first.
But… it is the concept of “WHY” they have all joined together that makes the website so unusual.
The group consists of 11 restaurants all in a very small area and in a city of less than 10,000 people. They are not in competition with each other, they are in competition with the chain restaurants… like the Applebee’s and the Ruby Tuesdays.
Joining together as they have done and promoting as one will be good for all I am sure.
I can’t help but think that this “concept” could be used to promote my Close Knit Community.

Smash Toledo

Smash Toledo has just posted their first video….. Can’t wait to see the next one in the series.

Smash Toledo promotes the “shop local” theme.. it is all about keeping money in your own community.

Smash Toledo will be an online food & beverage discovery hub for the best the city of Toledo, Ohio and surrounding areas have to offer.

Brilliant Marketing TIP

I just thought this was such a great marketing idea I just had to share it with you.

I was shopping last week and I had to use the store restroom. I walked into the stall and turned to lock the door… There hanging on the hook that is meant to hold your coat or your purse was an Avon Book with a sample in a clear plastic bag….

Now mind you I don’t buy Avon, It had been years since I had even looked at an Avon book but… while I was sitting and looking at that clear plastic bag with and Avon Book and a sample, I thought well if I don’t take it someone else will

So I did… I gave it to my Mother-in-Law to look at, She has marked off several items of what she would like. I asked her if she was ready for me to place her order And she told me she was not done shopping in it yet. She has not even let ME look at it yet.

Do you think that was a brilliant marketing idea?

I have a blog called… YouCanEatMyDirt.Com
I printed business cards with that written on it. People are curious to know WHY???? anyone would want to eat dirt.

Several years ago I purchased cards that when folded looked just like $100.00 bills. I put a web address on them and stuck them or dropped them. It is a good idea to place tracking on stuff like that so you will know if it works or it does not.

Of course I would like to think I am brilliant but let me do a fess up here…
I printed off 1000 cards for a project I was doing and I spelled the word Website without the “b” it read Wesite.

Now you know I looked at the thing 100 times. I had to play till I had everything centered. I sent it to a friend of mine… she too thought it was brilliant. Then I sent it to another friend and he said what is a wesite? Of course I had no idea what he was talking about. But.. I never passed out another card.
So I have about 950 cute cards that I use for notes and reminders. I always hope they never leave the house.

After all who would want to do business with a person who can’t spell? To me it was very Unprofessional.

Can’t see the forest for the trees comes to mind.