I just thought this was such a great marketing idea I just had to share it with you.
I was shopping last week and I had to use the store restroom. I walked into the stall and turned to lock the door… There hanging on the hook that is meant to hold your coat or your purse was an Avon Book with a sample in a clear plastic bag….
Now mind you I don’t buy Avon, It had been years since I had even looked at an Avon book but… while I was sitting and looking at that clear plastic bag with and Avon Book and a sample, I thought well if I don’t take it someone else will
So I did… I gave it to my Mother-in-Law to look at, She has marked off several items of what she would like. I asked her if she was ready for me to place her order And she told me she was not done shopping in it yet. She has not even let ME look at it yet.
Do you think that was a brilliant marketing idea?
I have a blog called… YouCanEatMyDirt.Com
I printed business cards with that written on it. People are curious to know WHY???? anyone would want to eat dirt.
Several years ago I purchased cards that when folded looked just like $100.00 bills. I put a web address on them and stuck them or dropped them. It is a good idea to place tracking on stuff like that so you will know if it works or it does not.
Of course I would like to think I am brilliant but let me do a fess up here…
I printed off 1000 cards for a project I was doing and I spelled the word Website without the “b” it read Wesite.
Now you know I looked at the thing 100 times. I had to play till I had everything centered. I sent it to a friend of mine… she too thought it was brilliant. Then I sent it to another friend and he said what is a wesite? Of course I had no idea what he was talking about. But.. I never passed out another card.
So I have about 950 cute cards that I use for notes and reminders. I always hope they never leave the house.
After all who would want to do business with a person who can’t spell? To me it was very Unprofessional.
Can’t see the forest for the trees comes to mind.
Tagged with: marketing your local business
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