I was reading a “Local Detroit” magazine the other day and came across a very interesting ad. I could hardly wait to get home and check out the website.

What a Concept!

I have been racking my brain trying to use the concept and apply it to the small town where I live.
The website is     BrightonDining.com
Brighton, Michigan is located where 23 and 96 cross. Brighton Dining is made up of 11 family owned and operated restaurants. All of the restaurants are located within walking distance of each other. They all offer a very diverse cuisine. Looking at the menus it would be hard for me to choose which one to dine at first.
But… it is the concept of “WHY” they have all joined together that makes the website so unusual.
The group consists of 11 restaurants all in a very small area and in a city of less than 10,000 people. They are not in competition with each other, they are in competition with the chain restaurants… like the Applebee’s and the Ruby Tuesdays.
Joining together as they have done and promoting as one will be good for all I am sure.
I can’t help but think that this “concept” could be used to promote my Close Knit Community.

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